VP of Technology
Not on the High Street

Dan Lake

Dan is a car bore and code enthusiast trying to be a patient father. In between, he is a technology leader from a software engineering background with a passion for people, product and process. 

Over the course of his career, Dan has welcomed experience from various industries, including stints at digital agencies and product-focused businesses but carrying an unwavering belief that simplicity and common sense should always prevail. 

Currently at UK brand Not On The High Street, Dan leads the technology function across engineering, data, delivery, operations, and security. His leadership is characterised by a commitment to driving a customer-centric approach to product development, ensuring that technology serves as an enabler for the brand’s success.